Personalisation and Customer Segmentation

This expansion into over-the-counter medications allows MaNaDr to broaden its approach with personalised experiences. 

Test new campaigns constrained to different use cases and platforms before scaling up to 100% of traffic, says Sagnik Mukherjee, Personalisation lead - Site merchandiser at Chalhoub Group.

Overall, from this partnership, the online furniture brand plans to uplift its metrics like user engagement, customer lifetime value and increase in RoI.

The partnership intends to support continued development and innovation in a number of product areas, such as Google Pay, Google Flights, and AI-driven marketing solutions.

Mai Momani, Invest Bank's Head of Client Experience discusses how to leverage data, prioritise CX, and build a loyal customer base.

Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalised campaigns at scale.

This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalised interactions that resonate with individual preferences and needs.

This partnership will help transform how businesses interact with customers, empowering enterprises to craft relevant and personalised engagement.

With the platform's machine learning capabilities, Pepe Jeans India can predict future selling prices based on the price elasticity of demand.

The introduction of ‘NISSAN ONE’ marks a significant advancement in India’s automotive industry, consolidating multiple customer touchpoints into one user-friendly platform tailored to meet customer needs.