Personalisation and Customer Segmentation

Amazon's SkinCare Advisor is an innovative tool that provides tailored skincare solutions based on individual skin concerns and preferences.

Kinective Media is an advertising technology platform, which uses United's data to create anonymised audience segments that marketers can reach on the airline's mobile app, inflight entertainment screens and more.

CarPrices.ae stands out as an unparalleled interactive platform, enabling users to research and select the perfect car customised to their unique preferences.

By leveraging an advanced recommendation algorithm, Yango Play’s new feature represents the next evolutionary step in personalised music streaming.

CE Plus app is designed to enhance in-flight guest experience and boost crew operations from take-off to landing.

This expansion into over-the-counter medications allows MaNaDr to broaden its approach with personalised experiences. 

Test new campaigns constrained to different use cases and platforms before scaling up to 100% of traffic, says Sagnik Mukherjee, Personalisation lead - Site merchandiser at Chalhoub Group.

Overall, from this partnership, the online furniture brand plans to uplift its metrics like user engagement, customer lifetime value and increase in RoI.

The partnership intends to support continued development and innovation in a number of product areas, such as Google Pay, Google Flights, and AI-driven marketing solutions.

Mai Momani, Invest Bank's Head of Client Experience discusses how to leverage data, prioritise CX, and build a loyal customer base.