performance marketing

Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimise and activate insights Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius.  The customisable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more […]

Georgian Partners Doubles Its Investment in Bluecore During Series D Round, Pulling from Its New $1B+ Fund; FirstMark and Norwest Also Reinvest in the Retail Marketing Technology Company Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced the close of its $50 million Series […]

 Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region.  The partnership combines world-class creative talent and category-defining technology to help […]