Pega

Pega Customer Engagement Blueprint enables brands to optimise AI-driven personalisation and journey orchestration, helping users quickly visualise customer journeys.

Pega GenAI will provide visibility into how AI decisions are made by analysing decisioning data and providing explanations of why certain actions would (or would not) be presented to a customer.

The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]