OpenAP

Advanced advertising company OpenAP has formed a strategic partnership with data cloud company Snowflake to create a clean room facility in which TV networks, advertisers and media buyers can share data in order to better target and measure campaigns. The OpenAP Data Hub is being developed in stages with an initial rollout set for the […]

OpenAP has the technology to unify on boarding, campaign activation and measurement across its member networks so that advertisers don’t have to repeat that process with each network over and over again. But unfortunately, even within the same network, linear and digital audiences are separate, which leads to siloed reporting. To deal with that issue, […]