OpenAI

With Ads Studio in Profound, marketers can manage the relationship between organic and paid marketing in AI Search from one place.

Guideline's transaction-level spend intelligence provides agencies, brands, and investors the data they need to track actual Advertising market performance.

New features by Tealium deliver real-time, privacy-first context to AI models with enhanced integrations, intelligent decisioning, and MCP-powered configuration agents.

By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.

The ChatGPT integration is part of a broader wave of innovations in GenStudio for Performance Marketing — all designed to give marketers continuous control over performance, not just campaign launches.

Adobe CX Enterprise powers agents that can help scale impactful, personalised customer experiences so that interactions consistently reflect brand guidelines.

Recent data shows that AI agent activity has reached 88% of human organic search, signalling a major shift in how brands are discovered and evaluated online.

Box also announced enhancements to Box AI Studio, allowing admins to develop custom agents tailored to complex, business-specific use cases.

The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.

Together with its investments in model training, generative tools, AI editing, and data licensing, this integration reinforces Shutterstock's role as the infrastructure layer for AI-driven creativity.