open web

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Taboola, a powering recommendations for the open web recently announced that it has entered into a definitive agreement to acquire Gravity R&D, a personalisation technology company founded in data science. Gravity R&D’s core offering, Yusp, is used by leaders in retail, ecommerce, and digital media to provide personalised offers to customers to drive sales, increase […]