NLP

Dynamic Yield, the Experience Optimisation platform, announced the gradual release of its state-of-the-art, self-training Deep Learning Recommendations Algorithm, enabling brands to predict the next series of products a consumer is most likely to buy. Today, product recommendations are an essential requirement for any eCommerce business looking to increase engagement, purchases, and loyalty. However, a consistent […]

Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the intention to cancel the purchase Every intent behind an action or text has to be understood leading to many benefits for the company. Companies will be in a better position to […]

Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]

Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]

Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]