NIQ

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.

Built on NIQ’s comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.

Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.

The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by CPG purchase insights, enabling more precise planning and targeting across cross‑screen and DOOH campaigns.

Ask Arthur brings AI-powered analytics directly into the workflows clients use every day—helping brands and retailers unlock the Full View of consumer behaviour and translate insights into confident decisions.