NextRoll

Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]

Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of Journey Events for HubSpot, delivering consolidated account-level visibility, all within the HubSpot interface. It enables B2B organisations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimised. RollWorks’ latest […]