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Irth Reshapes Future of Retail In The Middle East With 'Covetor'
Irth announced the launch of UAE-born business, Covetor, which will allow emerging and disruptive brands to tap into Middle East consumers. The company, co-founded by Mohammad and Saif Al Shamsi of the Al Shamsi family, seeks to bring to market emerging brands that were previously unavailable to Middle East consumers. Covetor disrupts traditional investment and […]
