Millennials

Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]

Coffee connoisseurs are happy to indulge in the craft, but that doesn’t mean they don’t like a good deal. Panera Bread tapped into this idea when it introduced a new concept of coffee subscriptions in 2020 — $8.99 a month for a bottomless cup of unlimited hot or iced coffee. It not only gratified every […]

Working 9-to-5 just isn’t in the cards for the next generation of workers. Millennials and Gen Z want to live a different type of lifestyle — one where they fit their job into their life — not the other way around. The current gig economy accounts for nearly 36 per cent of all US workers. […]

Short-video sharing app TikTok launched a pilot program that lets users upload video resumes for US-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself. Under the “TikTok Resumes” program, companies including Chipotle Mexican Grill and Target Corp will accept video resumes for openings […]

Onbe, a payments partner for few global leading brands, released a new study identifying the factors that drive millennials and Gen Z consumers’ purchase decisions. The study, although is focussed and based on the feedback of 1,000 Americans, holds true for many regions across the globe. For example, the Middle East, where social commerce is […]

Brands must integrate disparate applications, data sources and devices to deliver connected experiences and earn loyalty MuleSoft, a provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organisations. As a result of this continued frustration, consumers are […]

Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]

Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y small business owners (SBOs). Small business is crucial to North America’s economic climate. Representing over 98 per cent of all businesses, marketers need to crack the code on North America’s small businesses to fully understand the key issues and trends that both […]

Leanplum, the leading multi-channel engagement platform, announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users. Mobile phones are […]

It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]