Mike Stocker

Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]

With the RollWorks and Outreach integration, B2B teams can prioritise engagement with prospects and take immediate action on critical contacts within target accounts. Account-based marketing platform provider RollWorks, a division of NextRoll, and outreach, a sales execution platform provider, announced an integration to improve prospecting, engagement, and forecasting. With the RollWorks and Outreach integration, B2B […]