In the post-pandemic world, one thing that stayed constant was the steady flow of mergers and acquisitions in the tech world. Here is our list of the top 20 M&As. November Intuit Acquires Mailchimp Intuit, best known for its financial service offerings, acquired the email marketing company Mailchimp. As part of the agreement, Mailchimp will […]
AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad […]
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021. Cloudflare announced that they have partnered with Microsoft Bing and Yandex to support IndexNow, ranking over 60,000 websites. Microsoft and Yandex announced a new initiative named IndexNow, a protocol that any search engine can participate in […]
Microsoft is rolling out a new search feature of its Bing platform that will help users gain insightful information at a glance. The Page Insights expands the functionality of Bing search by providing “summarised insights from a page on your search results.” A new lightbulb icon will now appear next to certain search results that […]
Microsoft presented more than 90 new services and updates at Ignite 2021, exploring the breakthrough ways of connecting people, organisations and ideas. “Every industry in the region has felt the full force of the digital transformation, as enterprises have had to adopt drastically different strategies to keep their organisations secure and stable, requiring them to […]
As COP 26 is underway in Glasgow, we look at what the tech sector is doing to tackle the climate crisis The 26th edition of the UN climate summit, or COP 26, is underway in Glasgow with diplomatic negotiations by almost 200 countries on how to tackle the common challenge of the climate crisis, as […]
Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the combined system in November. Clarity is designed to provide advertisers a deeper understanding of landing page engagement and post-click behavior. It tracks clicks, scrolls, and […]
Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands. Why the Sudden Interest? Cable TV entered the living room after the […]
Avaya, a communications and collaboration platform recently announced a strategic relationship with Microsoft to create a powerful set of joint cloud communications solutions to define the future of customer and employee experience. Benefitting from the complementary strengths of both companies, the joint solutions include Avaya’s award-winning Avaya OneCloud CPaaS (Communications Platform as a Service) now […]
Ron Kaufman is a global service consultant, speaker and educator who specialises in building uplifting service cultures with company leaders. Through his consultancy Uplifting Service, he has worked with brands like Coca Cola, HP, Microsoft and many more. In addition, he has written over 15 books, of which the latest one, UPLIFTING SERVICE: The Proven […]
