For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]
Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the combined system in November. Clarity is designed to provide advertisers a deeper understanding of landing page engagement and post-click behavior. It tracks clicks, scrolls, and […]
Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads. Microsoft Advertising […]
