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Reimaging Existing Tech Will Bolster Brand Success: Merkle
Merkle unveiled its 2023 Customer Experience Imperatives focused on closing the “experience gap” and delivering a complete, connected customer experience. The past few years witnessed a wild recalibration of customer expectations, along with a profusion of new marketing technologies. The adoption of tech platforms by brands was fast and furious in 2022, but in 2023, […]
