META

Through Cross-Media Intelligence, marketers can unlock insights by incorporating Meta campaign data into broader cross-media measurement workflows.

Brands can run cross-platform creator campaigns across YouTube and Meta from a single platform on Agentio.

The Performance Engine's new Audience Agent turns first-party data into high-value audiences that drive measurable revenue.

Canva Grow transforms Canva into an end-to-end AI marketing engine that helps close the gap between creative and performance.

The company is also officially launching its Nectar Agent - the autonomous AI agent for modern marketing.

As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Meta Rolls Out AI-Driven Brand Safety And Verification Tools […]

The controls define high-, medium- and low-risk content. Advertisers can choose from three settings to control the types of content that appear above and below an ad. Meta recently launched new inventory filters for Facebook and Instagram for advertisers in English and Spanish markets.  The tools use a multi-stage AI review system to classify text, […]

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Snapchat Launches ‘My AI’ Chatbot Powered By ChatGPT Snapchat […]

Zuckerberg said the team would build “creative and expressive” tools for use inside Meta’s products. Meta will create a new product group inside the company focused on generative AI, a new machine-learning technique that allows computers to generate text, draw pictures, and create other media that resemble human output. The move comes as big tech […]