ABM has achieved a firm foothold in B2B marketing, but businesses still face challenges while implementing it ABM should be a factor of what businesses already do, existing through millions of emails, plenty of BDR calls, and countless website visits. In such ventures, numbers of accounts, execution channels, data sources, departments, language and regional differences, […]
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
H2O.ai, the open source leader in AI and machine learning, showcased new innovations that highlights its vision to democratize AI. The new innovations, including a preview of its new AI platform for business, H2O Q, extend the company’s leadership in AI and machine learning and provides a new way for new categories of business users […]
