Martechvibe's upcoming webinar brings global industry leaders together to discuss the rise of super-apps in the BFSI industry, and the challenges of aligning people, processes and technology to make the most of it.
The latest episode of Martech Mandate illustrated the changing role of the modern marketer, who must strive to close the gap between technology and changing customer behaviour to strengthen customer lifetime value.
In this episode of Martech Mandate was about understanding customer behaviour to deliver more personalised experiences and how behavioural data will soon allow marketers to know what customers are thinking. We live in a technology-driven world, but caveman biases and processes still drive our thoughts and actions. With only .0004 per cent of conscious control, […]
The next Martech Mandate in partnership with WebEngage titled Is CDP a buzzword or a strong foundation for your data-driven strategy? This complimentary event will take place virtually on the 28th of April at 14:30 GST and attract over 200 senior marketing professionals from across the Middle East. One of the top strategic goals of […]
