Snackable Media Acquires AdGrid.io
The integration of AdGrid’s ad tech will provide Snackable Media and its partners with a complete platform for ad management, programmatic monetisation, and audience expansion.
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Snackable Media announced its acquisition of AdGrid, a publisher-first ad operations platform. The acquisition allows Snackable Media to expand its footprint in the digital advertising and ad tech space, offering a more comprehensive suite of solutions to publishers, media companies, and content creators.
Snackable Media has become known for creating engaging content for multicultural audiences. The integration of AdGrid’s cutting-edge ad operations technology will now empower Snackable Media and its partners with a full-stack platform for ad management, programmatic monetisation, rich media innovation, and audience extension.
“AdGrid has built an impressive platform that gives publishers the tools and transparency they need to truly own their ad operations,” said Justin Barton, Founder and CEO of Snackable Media.
“This acquisition aligns perfectly with our vision to help digital media companies and independent creators maximise their monetisation opportunities while maintaining full control over their business.”
AdGrid’s full product suite — including the Self-Serve Wrapper, Managed Service Rev Share Wrapper, Prebid Adapter, Self-Serve Curation Ad Marketplace, and Self-Serve Rich Media Templates — will continue to operate under the Snackable Media umbrella, with immediate plans for expansion and integration into new verticals, including CTV and Audio.
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