marketing software company

AppLovin, a marketing software company, has completed the acquisition of Twitter’s MoPub business for $1.05 billion in cash. The acquisition will combine MoPub’s core features with AppLovin MAX to improve efficiencies for app publishers and advertisers. The unified platform is expected to process more than $15 billion of annualised advertiser spend by 2023. MAX’s features […]

MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was managed by independent research firm PureSpectrum, is that marketers believe there is confusion in the marketplace about CDPs – and most feel that vendors are to blame for the confusion. […]