The summit will focus on proving the impact of marketing spend and using analytics to add customer value. It brings together leaders across marketing, CX, and technology to share real-world experiences and insights on navigating tech stack challenges
Athena by Zeta converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.
New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.
Revenue operations and intelligence leader adds former VMware CMO Robin Matlock to its board of directors. People.ai, the leading revenue operations and intelligence (ROI) platform, today announced a 245 per cent YoY increase in customers, serving major brands such as Verizon Connect, Okta, and Zoom. Additionally, former VMware CMO Robin Matlock will join People.ai’s board […]
