Clicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.
Amplify AI helps marketers make better creative decisions before and during campaigns, addressing one of the biggest drivers of campaign ROI.
The summit will focus on proving the impact of marketing spend and using analytics to add customer value. It brings together leaders across marketing, CX, and technology to share real-world experiences and insights on navigating tech stack challenges
Athena by Zeta converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.
New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.
Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.
Revenue operations and intelligence leader adds former VMware CMO Robin Matlock to its board of directors. People.ai, the leading revenue operations and intelligence (ROI) platform, today announced a 245 per cent YoY increase in customers, serving major brands such as Verizon Connect, Okta, and Zoom. Additionally, former VMware CMO Robin Matlock will join People.ai’s board […]
