marketing performance

The integration will translate incrementality signals into real-time planning and optimisation within Smartly, helping brands and agencies allocate budgets with confidence.

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released by CallRail reveals that 96% of marketers agree attribution is critical to informing and optimising marketing decisions, but 36% say the lack of insight into the effectiveness of tactics is the […]