marketing mix modelling

Adverity Intelligence introduces new capabilities, including Data Conversations, Notebooks, and Intelligent Agents, designed to close the gap between static reporting and actionable insights.

OptiMine + Uptempo are committed to continued investments in solution improvements, new capabilities and further innovations to increase ROI for enterprise marketers.

The acquisition of Nielsen’s Marketing Mix Modelling (MMM) business expands Circana's global footprint in marketing analytics while deepening its modelling and measurement capabilities.

Scene MMA reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM).

TLDR: Marketing Mix Modelling (MMM) is a statistical analysis technique that lets marketers measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their objection. The insights help optimise ad spends and allow marketing teams to refine their efforts based on various factors that contribute to conversion or engagement