Marketing Mix Modeling

India's mobile revolution is entering the next phase. What can marketers do to prepare? The Mobile Marketer's Mixer on April 18th in Bengaluru will help marketers prepare a roadmap to navigate through the clutter and captivate a choice-laden audience.

TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?