Marketing Compliance and Privacy

The new offering provides free access to BrandGuard's core brand governance tools, including the BrandGuide Builder, BrandGuard scoring engine and BrandGPT conversational interface.

As part of the collaboration, Google Cloud's advanced Gen AI tools will be used with WPP's proprietary marketing and advertising data. 

The cookie crumble has been in the air since 2021. Now that the end is near, “let’s revisit what it means for marketers and advertisers.”

The tech giant will be removing and consolidating a selected group of its detailed targeting options which relate to topics "people may perceive as sensitive".

This partnership between Acxiom and MetaRouter will enable brands to refine first-party data strategies and develop effective customised marketing technology stacks.

This development marks a significant step in Google’s intention to eventually phase out cookies, which have long been a source of privacy concerns among internet users.

The agreement supports Abu Dhabi's ambitious goal of attracting more than twenty-four million visitors to the emirate this year