marketing communications

The combination of Highwire and The Bliss Group brings unmatched sector expertise, designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands.

MarTech, otherwise known as Marketing Technology, is the term for the software and tech tools marketers leverage to plan, execute, and measure marketing campaigns. The suite of tools a company leverages for marketing processes is known as the MarTech Stack. If you’re a marketer, it can be a great idea to create your own MarTech […]