marketing campaign

Teaming up with Careem for its rent-relief campaign is a testament to their collective commitment to making a positive impact on customers’ lives.

The collaboration is part of PUMA’s efforts to focus on UAE culture by spotlighting designs created by local Emirati talent across special-edition PUMA apparel and exclusives.

This initiative marks a pioneering step in the region, seamlessly merging education and entertainment to foster innovative awareness about food and health.

The campaign aims to inspire women to explore the true power of hair colour, empowering them to tell their unique stories, and unabashedly celebrate their unique identities and choices.

The partnership seeks to improve the global interest towards the Saudi League while also making it more commercially attractive.

TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact?   Marketers tend to use […]

CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]

To succeed, businesses need to craft their ABM tactics to combine strategies and channels in interesting ways. Account-based Marketing (ABM) was one of the powerful marketing trends last year, and will continue this year as well. According to The 2020 State of ABM Report, 94.2 per cent of respondents have an active ABM programme besides […]

Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI.  Customer attention spans are declining, and in this age of information overload and connected technology, […]

The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]