Kitopi Partners with Careem
Teaming up with Careem for its rent-relief campaign is a testament to their collective commitment to making a positive impact on customers’ lives.
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Careem, region’s multi-service app, collaborated with Kitopi to cover a full year’s rent for one lucky customer, to help tackle the challenge of rising rent prices in Dubai.
Jaskaran Singh, VP of Food at Careem, said, “Dubai’s rising rent prices have been a frequent topic of conversation in 2023 and into 2024, with many residents forced to consider downsizing or moving to new neighbourhoods. When our long-standing partner Kitopi approached us with an incredibly generous campaign to cover a customer’s rent for one year, we jumped on board immediately. “We’re grateful to Kitopi for giving us the opportunity to help make such a meaningful impact on the lives of one of our customers. We hope that Sian will be able to channel these savings into something truly meaningful for her and her family or friends.”
George Choufany, MD of Kitopi, UAE, said, “At Kitopi, we believe in the power of community support. Teaming up with Careem for this rent-relief campaign is a testament to our collective commitment to making a positive impact on the lives of our customers. Congratulations to Sian, the campaign winner, and we are thrilled to have played a part in creating joy for Dubai residents. Kitopi remains dedicated to fostering initiatives that contribute to the well-being of our community, and we look forward to continuing to serve and support in innovative ways.”
The campaign received an overwhelmingly positive response from customers amidst the rent increases in Dubai, with a significant surge in orders from the participating restaurants in December compared to the previous month.
