Almarai Teams Up With Anghami
This initiative marks a pioneering step in the region, seamlessly merging education and entertainment to foster innovative awareness about food and health.
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Anghami Inc., a music and entertainment audio platform in the MENA region, and Almarai, a vertically integrated dairy company and food and beverage producer and distributor in the Middle East, have joined forces to launch an innovative, tech-driven part of Almarai’s latest fresh milk campaign “Milk every day, is the smart way.
This initiative marks a pioneering step in the region, seamlessly merging education and entertainment to foster innovative awareness about food and health. The campaign is an initiative by Almarai to promote the importance of drinking fresh milk by seamlessly blending education with entertainment. The collaboration with Anghami takes this campaign forward, amplifying engagement via personalised experiences, gamification, and storytelling.
Using Anghami’s AI features, combined with Saudi Arabia’s most beloved & nostalgic voice, Rasha Rizk, parents can effortlessly create a personalized song for their child to enjoy while promoting the good daily habit of drinking fresh milk. Parents need to add their child’s name, select the song’s topic, and they are all set! Moreover, participants can share their unique songs on social media platforms.
This initiative not only creates unique experiences that raise public awareness and empower parents to educate their children but reaffirms both Almarai and Anghami’s shared commitment to support the achievement of one of the Kingdom’s Vision 2030 key pillars – the health and well-being of the Saudi society.
