The Saudi Pro League Partners with Adidas
The partnership seeks to improve the global interest towards the Saudi League while also making it more commercially attractive.
Topics
The Saudi Pro League (SPL) and Adidas has revealed a new partnership to promote football in the Kingdom of Saudi Arabia. The partnership will see Adidas become league’s official match ball supplier, starting February this year. The pro league teams will play with the made-for-matches Adidas ‘Oceaunz’ ball for the ongoing football season till May.
Adidas will provide an exclusive match ball for the league with different colours for the new football season beginning in August. The partnership seeks to improve the global interest towards the Saudi League while also making it more commercially attractive. It also aims to foster continuous growth and development in Saudi football.
Bilal Fares, General Manager of Adidas EMC, said, “The partnership builds on the brand’s wider ambitions to increase sports participation across the Kingdom in line with Saudi Vision 2030. We believe that through sport, we have the power to change lives and we’re thrilled to support the league’s strategy in enhancing the football sector, leaving a positive impact in the Kingdom.”
Saad Allazeez, Vice Chairman and interim CEO of the SPL said, “Our partnership with Adidas represents a significant next step towards elevating football in Saudi Arabia. By aligning with such a recognised and respected global sportswear giant, the league enhances its international visibility and benefits from greater opportunities to attract talent, inspire investment, and foster growth that positively impacts football culture and the game’s national ecosystem. This collaboration can help reshape the Kingdom’s football landscape, and we’re excited to be working closely with Adidas moving forward.”
The deal follows increased interest in the Saudi Pro League after the move of famed players like Neymar and Christiano Ronaldo. The partnership also builds on Adidas’ wider ambitions within the Saudi football sector. The brand signed a four-year long deal in 2022 with the Saudi Arabian Football Federation (SAFF) to become the sole supplier of kits for the federation. It also boosted its regional ambassador portfolio by signing up with Saudi national team players such as Farah Jefry, Saud Abdualhamed, Yasser Al Shahrani, and Mohammed Al Owais.
