L’Oréal Paris Launches ‘My Hair Color, My Expression’ Campaign
The campaign aims to inspire women to explore the true power of hair colour, empowering them to tell their unique stories, and unabashedly celebrate their unique identities and choices.
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L’Oréal Paris introduces its new campaign, ‘My Hair Color, My Expression,’ featuring Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J. Premiering on 15 January 2024, the campaign is set to inspire women to express themselves and their personalities with hair colour.
Dario Zizzi, brand general manager, L’Oréal Paris India, said, “In the kaleidoscope of beauty, every shade tells a story. ‘My Hair Color, My Expression’ is more than a campaign; it’s a celebration of the diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oréal Paris hair colours. We believe in empowering everyone to embrace their unique beauty and express their authenticity boldly.”
Recognising that the woman of today views beauty from an ‘inside out’ perspective, L’Oréal Paris recognises that this is more than just a hair colour: it is a statement, a means to self-expression. With this campaign, L’Oréal Paris wants to inspire women to explore the true power of hair colour, empowering them to tell their unique stories, and unabashedly celebrate their unique identities and choices.
The campaign embraces individuality, diversity, and confidence, with each leading lady undergoing a captivating hair colour transformation. It showcases the 16 intense shades available in the Casting Crème Gloss collection range- a bold, vivid shade for every personality. The campaign will be airing in 10 languages – English, Hindi, Marathi, Bengali, Punjabi, Malayalam, Telugu, Tamil, Assamese and Kannada.
