marketing campaign

This collaboration between Wonda Coffee and Astro Shaw sets new standards for innovative marketing strategies, focussing on local elements that are both near and dear to all Malaysians.

The ‘You Got This’ campaign features global athletes like Farah Jefry and Emiliano Martínez, inspiring next-gen athletes to overcome difficulties in sports.

As part of this partnership, Etihad aims to elevate the Chennai Super Kings’ fan experience by engaging them in activities, promotions, and unique initiatives. 

The 'For the Bold in Everyone' aims to strike the right balance between having a point of view and delivering entertaining and humorous content that is true to the brand.

Teaming up with Careem for its rent-relief campaign is a testament to their collective commitment to making a positive impact on customers’ lives.

The collaboration is part of PUMA’s efforts to focus on UAE culture by spotlighting designs created by local Emirati talent across special-edition PUMA apparel and exclusives.

This initiative marks a pioneering step in the region, seamlessly merging education and entertainment to foster innovative awareness about food and health.

The campaign aims to inspire women to explore the true power of hair colour, empowering them to tell their unique stories, and unabashedly celebrate their unique identities and choices.

The partnership seeks to improve the global interest towards the Saudi League while also making it more commercially attractive.

TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact?   Marketers tend to use […]