Hootsuite Launches OwlyGPT
Unlike traditional AI tools that rely on outdated data, OwlyGPT is built specifically for marketers. It tracks trends, understands brand tone and performance, and provides real-time insights based on daily social conversations.
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Hootsuite launches OwlyGPT, a social AI assistant powered by real-time social data, giving marketers the answers that outdated AI tools can’t.
Marketers are pouring time and money into generative AI tools, yet seeing little in return, and it’s impacting their bottom line. That’s according to new research from Hootsuite, based on a survey of social media managers (SMMs) and senior marketing leaders across the UK and US.
AI adoption is soaring, with nearly 80% of SMMs using AI tools up to 20 times a day and 83% of marketing leaders increasing their AI budgets. Yet higher use and spending haven’t translated into stronger results or greater confidence.
OwlyGPT is built specifically for social platforms, using live data tailored to each brand. Powered by live social data and customised for each brand, OwlyGPT helps marketers cut through the noise and create content that resonates, surfacing insights based on what audiences care about right now.
Billy Jones, Head of Marketing at Hootsuite, said, “Real time is the new bottom line. Social moves at the speed of culture, and marketers need tools that can keep up – but the truth is, most generative AI tools are already out of date the moment marketers use them.”
“Traditional AI has its place, but falls short for marketers who operate where their customers do: on social. If they can’t reach their audience with data that reflects what’s happening right now, they can’t drive real impact. That’s the gap OwlyGPT is closing.”
Unlike traditional AI tools that rely on outdated data, OwlyGPT is built specifically for marketers. It tracks trends, understands brand tone and performance, and provides real-time insights based on daily social conversations.
Designed to match the fast pace of social platforms, OwlyGPT aims to help teams keep up, respond quickly, and make informed decisions.
“This should be a wake up call to all marketers: traditional AI isn’t as sophisticated as you think it is,” said Irina Novoselsky, CEO at Hootsuite.
“With five billion people spending up to five hours a day online, social is one of the richest sources of real-time data sources available and yet, traditional AI tools still can’t harness it, leaving the insights marketers truly need hiding in plain sight.”
“OwlyGPT brings them to the surface, turning insights from real-time social data into real business impact.”
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