PATTISON Outdoor Introduces Digital Twins
The Digital Twins have been produced in-house by PATTISON’s marketing department and are designed to mirror every detail of live ad placements.
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PATTISON Outdoor has introduced an advertising campaign planning tool: Digital Twins – a virtual application that reshapes how advertisers visualise, plan, and approve out-of-home campaigns. It allows users to explore hyper-realistic, 3D recreations of real-world advertising environments.
Artwork can be integrated into the space to showcase how it would look once live, helping clients make informed decisions earlier in the planning process. The visuals within the tool are to scale, simplifying the procedure for designers who often deal with the complexities of art specs and templates.
The Digital Twins have been produced in-house by PATTISON’s marketing department and are designed to mirror every detail of live ad placements. Planners and designers will now be able to visualise creativity in context.
With the ability to showcase both static and video ads in real-time, viewers will see the advertising environment exactly as audiences would in real life. With all viewing angles, traffic movement, and environmental structures accounted for, clients will have a better understanding of ad placement and their proximity to one another.
“PATTISON Outdoor remains committed to the OOH industry by providing client-focused solutions. Being forward-thinking and tech-savvy led to the development of Digital Twins, a sophisticated tool for OOH planning,” said Steve McGregor, President, PATTISON Outdoor Advertising.
“Clients can now virtually tour ad placements and design concepts without the need to leave their office. Backed by our Creative teams, campaigns will be showcased exactly how they will appear in the real world.”
TTC Union Station, one of Canada’s busiest transit hubs, is the first fully launched environment. Further additions of airports, place-based settings, and transit vehicle surroundings are to follow soon.
PATTISON continues to support advertising with practical solutions, bringing real-world environments directly to clients at the click of a button.
