Coca-Cola Releases Latest Foodmarks Campaign Initiative
‘Coca-Cola Foodmarks’ in Thailand blended with Thai music revives a rich cultural legacy of street food, portrayed in new ways to resonate with younger audiences.
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Coca-Cola, as part of its global Foodmarks campaign, has released a quirky interactive music video, intersecting the importance of music and food together as well as highlighting the diverse street food landscape in Thailand.
TeeJae Sonza, Senior Director of Marketing at Coca-Cola, said, “Our Foodmarks are not just about the simple act of dining; they represent the love we have in Southeast Asia for discovering hidden culinary gems within dynamic, bussing food scenes. With Foodmarks, we’re inviting people to discover the humble, unassuming yet iconic eateries in their markets with rich histories that remain untold—all while sipping the classic flavour of a chilled Coca-Cola.”
Nikhil Panjwani, Executive Creative Director at Ogilvy Singapore, said, “Working with legends like F.Hero and Chef Pom was the ultimate magic recipe we needed to drop Coke and meals into pop culture.”
‘Coca-Cola Foodmarks’ in Thailand revives a rich cultural legacy of street food, portrayed in new ways to resonate with younger audiences. By blending its culinary attributes as represented by Chef Pom with the latest chart-topper in the Thai music scene, F. Hero, Coca-Cola aims to champion innovative ways for more youthful audiences to discover and engage with these often-iconic signature food destinations.
