The summit will focus on proving the impact of marketing spend and using analytics to add customer value. It brings together leaders across marketing, CX, and technology to share real-world experiences and insights on navigating tech stack challenges
The addition of advanced Sentiment Analysis strengthens its position as a specialised AI visibility and brand intelligence platform built for the evolving search ecosystem.
Built on Lifesight’s Unified Measurement OS, Mia allows marketing teams to interact directly with their performance data and receive smart recommendations based on unified measurement across online and offline channels.
New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.
The integration will translate incrementality signals into real-time planning and optimisation within Smartly, helping brands and agencies allocate budgets with confidence.
Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.
INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organisations, announced today that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media […]
This is a two-part series on how offline retailers in the Middle East can leverage the power of digital transformation to succeed through a customer-centric, data-driven mindset in the COVID-19 era $2.1 trillion. – That’s how much of a loss the global retail industry is going to encounter in the current COVID-19 situation – in […]
In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 – in less than two years – it emerged as the number 1 trend in data analytics. As per research published by Allied Market Research this year, the global market for Augmented Analytics will reach $ 29.86 billion by 2025. As […]
