marketing analytics

The integration pipes MNTN performance data directly into Northbeam, enabling customers to track CTV’s contribution to conversions, new customer acquisition, and the performance of other media, all in one third-party platform.

By combining conversational analytics with persistent, editable reporting spaces, AI Agent Dashboards bring structure, speed, and flexibility to modern media analysis, reducing manual work while improving accuracy and collaboration.

The collaboration between Teads and XPLN.AI aims to advance attention as a core metric for media effectiveness, underscoring a shared vision to evolve how advertising performance is defined and valued across the industry.

The partnership integrates Affinity Solutions’ real-time transaction data with Cint’s global audience network, allowing brands and agencies to go beyond consumer intent and measure true business outcomes across sectors.

By operating in clean rooms, both NIQ and Snowflake help customers ensure privacy is maintained, data is auditable, and measurement data leaves the clean room according to approved aggregation rules.

With these enhancements, Measured sets a new standard for how Causal MMM delivers faster, more transparent, and confident decisions in today’s complex and fragmented media landscape.

GAfix offers a free and paid Google Analytics audit tool that identifies gaps, fixes misconfigurations, and helps businesses improve data accuracy for better marketing decisions.

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

Adverity Intelligence introduces new capabilities, including Data Conversations, Notebooks, and Intelligent Agents, designed to close the gap between static reporting and actionable insights.

OptiMine + Uptempo are committed to continued investments in solution improvements, new capabilities and further innovations to increase ROI for enterprise marketers.