marketing analytics

Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organisations, announced today that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media […]

This is a two-part series on how offline retailers in the Middle East can leverage the power of digital transformation to succeed through a customer-centric, data-driven mindset in the COVID-19 era $2.1 trillion. – That’s how much of a loss the global retail industry is going to encounter in the current COVID-19 situation – in […]

In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 – in less than two years – it emerged as the number 1 trend in data analytics. As per research published by Allied Market Research this year, the global market for Augmented Analytics will reach $ 29.86 billion by 2025. As […]