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MarketCast Unveils Brand Effect Pro

Brand Effect Pro helps marketers optimise cross-channel ad campaigns with fast, actionable insights, AI-driven creative evaluation, and competitive benchmarking across OLV, linear, and social media channels.

Staff Writer

2 hours ago

MarketCast Acquires Phoenix Marketing International For Advertising Analytics

News

MarketCast Acquires Phoenix Marketing International For Advertising Analytics

MarketCast announced the acquisition of Phoenix Marketing International, a research and analytics provider that specialises in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released ads to measuring how ads influence consumer […]

Staff Writer

March 25, 2022

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MarketCast Unveils Brand Effect Pro

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