Madison Logic

The benefits include clear measurement, to track the performance of every dollar spent, linking CTV media investment to pipeline growth and revenue impact.

Madison Logic, an account-based marketing (ABM) platform provider, has introduced a LinkedIn Audiences integration. The integration allows marketers to share lists of accounts from ML Insights to LinkedIn Campaign Manager for LinkedIn ad targeting and to unify their ABM strategies across multiple channels. With the new Journey Acceleration integration with LinkedIn ads, B2B marketers can […]

Madison Logic’s Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers Account Based Marketing (ABM) company Madison Logic is now listed in the HubSpot App Marketplace. At a time in which B2B marketers are grappling to sustain pipeline and deal velocity amidst the economic chaos of COVID-19, Madison Logic’s global ABM platform, […]

Madison Logic, the leading global account-based marketing (ABM) platform, announced a bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten […]