Etisalat UAE announced that it is extending its collaboration with Amazon Web Services (AWS) to address the growing demand for digitalisation in different industries with use cases focussed on enterprises in oil and gas, manufacturing, and logistics. Etisalat UAE and the cloud provider will collaborate to build industry-specific solutions that offer low latency and high-performance […]
Laser-focused on high definition CX, SugarCRM is working on out-of-the-box solutions “Fifty-two per cent of sales leaders say their traditional CRM costs them revenue – that’s a frightening statistic. We believe firmly that it’s time to work smarter, not harder. It’s time for a change,” said Craig Charlton, CEO, SugarCRM. The last two years have […]
Did you know that 70 per cent of the ad campaign performance can be attributed to the creative? Pepsi’s “Join In” campaign featuring Kendall Jenner is a marketing lesson of what not to do. It features the reality TV star handing a can of Pepsi to a police officer to diffuse the tension in a […]
