Luxury

Luxury, one of the top industries that faces major challenges during a crisis, is also one of the leading industries with the power to brave through it all. Dealing with the pandemic with innovative marketing, luxury groups like Richemont Group and Ralph Lauren contributed to not-for-profit organisations, and Armani Group, Moët Hennessy Louis Vuitton (LVMH) […]

With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of transformation. While the boom in eCommerce has been a saviour for many retailers in a highly challenging year, its limitations may ultimately restrain growth. Unable to replicate human connectivity, interaction, and sense of […]