Akash Koul, Director of Growth & Loyalty at Etisalat UAE, discusses the improved role of AI and ML-driven CDP strategies that can improve business performance and data-driven decisioning and provide the much-needed competitive advantage.
Paschalis Petalas, Head – CRM & Service Delivery at Abu Dhabi Commercial Bank speaks about the operational challenges of executing a loyalty programme, the shift in customer expectations and going beyond transactional rewards to build an emotional relationship with loyal customers. ADCB’s award-winning loyalty programme TouchPoints is noteworthy for rewarding users for every ADCB product […]
The biggest obstacle is winning over the organisation and gaining its acceptance and support.
Tiago Rocha da Silva, Chief Marketing Officer at Zain KSA maps how customer satisfaction and quality of service are cornerstones of loyalty. Tiago Rocha da Silva joined Zain KSA as the Chief Marketing Officer in September 2020. He leads the company’s consumer digital transformation effort to provide customers with the best customer experience and innovative […]
Leading loyalty programme enables members to ‘Pay, Earn and Redeem’ points in just one tap, using innovative FinTech solutions to enhance customer experience Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia added a new payment solution – SHAREPay – to its SHARE rewards programme. […]
Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]
