Live Streaming

During a year of persistent inflation and economic woes, ad-supported streaming is showing its potential. Over half of respondents to Hub’s survey said they would be willing to consume ads to save a few dollars, a level of interest that has seen little fluctuation this year. Streaming platforms have increasingly taken to ad-supported business models […]

Last year, Chinese steamer Yuansan live-streamed himself sleeping for two days, attracting 18 million viewers. Yes, you read it right.  In 2016, live streams began to grow in Japan and Germany on YouNow, Periscope, and UStream. While common motivators to host such sessions were reaching target audiences, and creating communities, another reason that got brands […]