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Lexus Launches Emotionally Intelligent Ad To Promote the Lexus ES Self-Charging Hybrid
Luxury car brand Lexus has launched what it describes as an “emotionally intelligent advertisement” to promote the new Lexus ES Self-Charging Hybrid. Developed with agency network, The&Partnership, the ‘Feel Your Best’ campaign uses facial recognition, and is designed to read, adapt to and impact viewers’ emotions while they’re watching. The ad employs facial recognition technology […]
