The iconic toy company is a serious business. Innovations and a customer-centric focus helped it become a superbrand. Did you know from its founding in 1932 until 1998, Lego had never posted a loss? In the late 90s, it struggled to compete for children’s attention, as they were over-engrossed in video games. In early 2000, […]
Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns – and how your brand can earn it. – Lego was identified as the most loved brand on social media in Talkwalker’s inaugural report on brand love. – Talkwalker’s enterprise social listening platform analyzed over 264,000,000 […]
