News
InMobi Integrates Mobile Supply With Yahoo's Demand-Side Platform
InMobi, a provider of content, monetisation and marketing technologies, has integrated its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP), giving companies direct access to premium in-app supply and global user base at scale. Previously, InMobi’s international audiences had only been available through third-party exchanges; this collaboration provides direct inventory, increased transparency, […]
