Brand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.
The new integration gives Klaviyo’s customers a seamless way to reach audiences on MNTN Performance TV and re-engage them across email and SMS.
The new product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth.
The integration brings real-time, automated email, SMS, and omnichannel marketing capabilities directly into Lightspeed Retail.
Manago AI helps brands understand every customer and turn insights into personalised engagement in minutes, reducing marketing complexity.
Custom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
Marketers can seamlessly bring their Canva designs into Klaviyo to personalise, refine, and deliver customer experiences at scale.
New joint capabilities position Klaviyo and Shopify at the centre of global retail infrastructure, helping brands scale across markets with a unified data foundation.
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Businesses can then leverage their Buy with Prime data in flows, campaigns, segmentation, and reporting on Klaviyo's platform.
