Kinesso

With the loss of cookies and identifiers, advertisers expect reduced marketing effectiveness. Did you know that 85 per cent of advertisers believe that the industry needs to do more than just the bare minimum to embrace a privacy-first age? Advertisers are understandably concerned about the impact of privacy-related disruption. From cookie deprecation to ongoing privacy […]

Kinesso, IPG’s marketing intelligence company, launched Kanvas, an update of the marketing and advertising Developer Community it launched last year. Kanvas allows users to address advertising and marketing technology challenges, including defining audiences, creating insights, and running and optimising campaigns. Kanvas now boasts nine APIs, with double-digit growth expected in 2022. Also Read: AI Plays […]