News
Optimizely Introduces Real-Time Segmentation
Real-Time Segmentation enables next-generation personalisation that is relational, observant, informative, and driven by assets, behaviours, and customer attributes. Optimizely, at its Opticon conference in San Diego, introduced Real-Time Segmentation that allows marketers to segment customers in the moment of engagement for more relevant, personalised digital experiences. Real-Time Segmentation integrates across all Optimizely products and leverages […]
