Optimizely Introduces Real-Time Segmentation 

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Real-Time Segmentation enables next-generation personalisation that is relational, observant, informative, and driven by assets, behaviours, and customer attributes.

Optimizely, at its Opticon conference in San Diego, introduced Real-Time Segmentation that allows marketers to segment customers in the moment of engagement for more relevant, personalised digital experiences.

Real-Time Segmentation integrates across all Optimizely products and leverages fresh data to reflect the true state of audiences using a streaming and on-demand approach that enables extremely low data latency.

Real-Time Segmentation enables next-generation personalisation that is relational, observant, informative, and driven by assets, behaviours, and customer attributes.

“Too often, a brand will deliver a first-time purchase discount code a few minutes after the first purchase has been made,” said Justin Anovick, chief product officer of Optimizely. “This can be incredibly frustrating as a consumer. Real-Time Segmentation empowers brands to be more timely and confident in their messaging. It considers that behind every data set is a human being and creates real-time engagements that slowly build customer affinity and loyalty.”